Setting up an effective marketing campaign for your small business can be difficult and time-consuming.
Investing in the services of a professional marketing company can help you create a plan tailored to your business’ size, industry, budget, and goals.
Choose Your Marketing Goals.
Before choosing a marketing company, it’s important to consider your business’ aims for the upcoming campaign. Successful marketing starts with understanding what specific goals you need to reach in order to be successful. Once you have a realistic set of objectives, you can then decide which services you wish to prioritise and how best to allocate your budget and resources.
Do Your Research.
When you start researching potential marketing companies, it’s important to consider their experience, process, credentials and track record. Read through customer testimonials or reviews of the company and ask your contacts if they have any past customer experiences to share with you. Visiting the company office in person will also give you a better understanding of the team behind the brand that could be working on your campaign. This can help you make sure that your mission and perspective are a match for theirs and that their services satisfy all of your needs.
Look at Their Portfolio.
Every marketing company should have a portfolio of their previous work and campaigns. This is great including a single billboard, digital e-promotion or even an entire campaign. Make sure you look at the range of projects they have successfully launched to ensure that your business needs are in line with their capabilities. You may also want to ask questions about whether they specialise in certain complexity levels or areas of marketing, such as email campaigns or search engine optimisation (SEO).
Ask About Their Processes & Strategies.
When researching potential marketing companies for your small business, it is a good idea to ask the staff about their process and strategies for promoting businesses. Highly successful marketing companies will be able to talk you through how they create individualised marketing plans tailored to their client’s needs and budgets. They should also be able to explain what tactics, channels, and platforms they use for promoting businesses as well as any analytical feedback that can be used to measure the success rates of campaigns.
Check References & Reviews.
Make sure to check companies’ references and reviews from previous clients. The best and most reputable marketing companies will have a steady stream of positive reviews from past customers. Be wary of any company that does not have good reviews as this is a sign that the company may not be as experienced or successful in their work as they may be portraying. Additionally, don’t forget to ask your colleagues, friends or family members who may have successfully worked with marketing firms in the past for additional recommendations.