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Branding when you’re an established business

Brand Identity, when and where.

As an experienced creative director, I’ve seen my fair share of established businesses that struggle with their branding. They’ve been around for years, and have a solid customer base, but their branding is as outdated as a flip phone. Don’t get me wrong, there’s something to be said about consistency, but it’s time to update when your branding feels like a throwback to a bygone era.

Your brand is your first impression. It’s what sets you apart from your competitors and what makes you memorable to your customers. Think of it as your personal style – if you’re still wearing the same clothes you were ten years ago, it’s time for a wardrobe refresh.

A strong brand identity communicates your values and your story. It’s what gives your business a personality, and makes it easier for your customers to connect with you. Plus, it makes your marketing efforts more effective. When your branding is on point, you’ll attract more customers, keep them engaged, and they’ll be more likely to recommend you to their friends.

So, how do you know if it’s time to update your branding? Here are some signs:

  1. Your logo looks like it was designed in Microsoft Paint.
  2. Your website is a labyrinth of outdated information.
  3. Your messaging is inconsistent across your social media channels.
  4. Your customers are mistaking you for your competitors.

If any of these sound familiar, it’s time to bring in the experts. Investing in thoughtful design and branding is one of the best decisions you can make for your business. Trust me, you’ll thank yourself later.

So, if you’re an established business with a strong customer base, don’t get too comfortable with your branding. Take a step back, assess whether it’s still relevant, and if it’s time for an update, don’t be afraid to make the change. Your customers will appreciate the effort, and your business will reap the rewards.

Picture of Michael Scott

Michael Scott

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